NATALIJA

THE LABELS

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NATALIJA

Natalija Bouropoulos | Sydney

Focused on lasting style and quality NATALIJA was born out of the desire to create clothing to be treasured. The Sydney based label by self taught designer Natalija Bouropoulos, is committed to making women feel comfortable in the clothes they are wearing and subsequently in their own skin. Designed and made in Australia, NATALIJA pieces are created for ease of wear, using luxurious natural fibre materials, made with care and consciousness for the environment.

NATALIJA is committed to making women feel comfortable in the clothes they are wearing and subsequently in their own skin. Pieces are designed for ease of wear with no uncomfortable fastenings, zips or closures. Designed and made in Australia from luxurious 100% natural fibres, predominately Silk or Silk Cotton blend, the fabrics are produced exclusively for the brand and made with care and consciousness for the environment.

Focused on lasting style and quality NATALIJA was born out of the desire to create clothing to be treasured. This includes a ‘made-to-order’ service for select pieces, allowing customers to select personalised alterations before their pieces are hand made in Sydney and delivered to them within 10 business days.

"It just seemed like a natural progression of my brand’s philosophy, it is about reconnecting with our clothes rather than viewing them as quick trends or throwaway items... Made-to-order makes the supply chain incredibly less complicated, giving me the ability to reduce waste and excess production. I’m also able to cultivate local craftsmanship and ensure my pieces are of the highest quality."

The Sydney based label is designed in-house by Natalija, who then works closely with a handful of talented local partners that help bring her vision to life.

"I felt if I wanted to move forward, it was important for me to surround myself with a community that understood my vision and goals. I started to feel resonance in producing in Australia. To me, keeping manufacturing local will allow my business to build an agile supply chain... and collaborate with my makers... Making products in small, frequent batches means NATALIJA can respond to what women are actually buying, reducing excess inventory"
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